Roofing jobs aren't lost on price. They're lost in the gap between a lead landing and a roofer reacting. Ridge Response closes that gap — automatically — so you're first in the homeowner's inbox every single time.
The 5-minute window
Harvard Business Review found that responding within five minutes makes a business 100× more likely to reach the lead and 21× more likely to qualify them, versus waiting just thirty. The average roofer takes 42 hours. That's not a slow follow-up — that's a dead lead, and you still paid $187 for it.
100×
more likely to reach a lead in under 5 minutes (HBR)
21×
more likely to qualify a lead at 5 min vs. 30 min
42 h
industry-average roofing response time
60 sec
Ridge Response speed-to-lead
Why speed wins
Under 60 seconds
From form submission to first contact. Faster than the homeowner can open the next tab.
Every lead, every source
Web forms, Google Ads, Angi, HomeAdvisor, Facebook — all routed through one speed-to-lead engine.
No more wasted ad spend
You already pay $100–$200 per lead. Speed is what turns that spend into booked jobs instead of sunk cost.
From the field
"The first contractor to respond wins the job way more often than the cheapest one — speed matters more than price."
"I returned the call in 10 minutes and they'd already signed with someone else. It should not be this easy to lose a job."
You can't make Angi exclusive. You can't out-spend the storm-chaser. But you can be the first roofer the homeowner hears from — every time.